Are You Blind To Backup Danger?

Drivaware and Safe4Kids Tests Show Larger Vehicles Have Larger Blind Spots

Basic Auto Safety Facts

Plus the Economic Benefits of the LaneFX Blind Spot Exposure System

1. According to the US government's Department of Transportation, 1 out of 25 collisions on America's highways is due to improper lane change / lane merge. That's 630,000 accidents annually and almost 2% of which are fatal. The estimated annual insurance cost of these collisions $2.3B not accounting for economic loss. There are no specific statistics on whether these numbers improve by use of conventional convex blind spot mirrors or even by the driver setting the side mirrors wide.
2. Second, consider the driver awareness benefit. By eliminating the average of 2 seconds of a complete head turn / blind spot check, LaneFX can afford you over 205ft of advance emergency stopping/maneuvering distance. This could be a life-saving or accident avoidance distance.
3. Thirdly, let's approach this from a competitive landscape: The blind spot detection segment has just recently begun heating up at the OEM and teir-1supplier level. University of Michigan's Center for Automotive Research (CAR) study of emerging technologies, automotive executives from around the world have predestined a 10% market penetration of blind spot detection systems by MY06. So far this figure has been lagging a bit, but there is evidence of momentum building up in this area. Volvo has recently announced their blind spot detection system called BLIS and Audi has launch its Lane Assists passive system on its brand new Q7 SUV. As matter of fact, Volvo's VP of marketing in the BLIS systems' media preview indicated that that "blind spot problem solution is the number of asked for feature by Volvo owners." Volvo in this detection system chose to use pattern/image recognition technology as their chosen horse for this race. Raytheon and Valeo-Sylvania, two heavy hitters in the teir-1 supplier arena have joined forces to develop a sonar-based detection system under contract with one auto OEM. In both instances Volvo and other system are passive detection systems. Here's what's public from Volvo's own press release: "Because the system is camera based, it not work in the rain, snow, fog, or at night." When Automotive Week and Auto Blog test drove the BLIS system, they encountered a disproportionate number of false positives when driving by a row of parked cars or in the left-most lane on the highway against a concrete divider wall." K. Malhas, inventor of LaneFX expressed his opinion on this design approach as follows: "It's difficult for to understand why the one automotive manufacturer that has coined its existence on occupant safety would release a system that does not appear to have been well-though out." But it actually gets worse from there, estimated price for the system is $1,200 that's over 800% the suggested retail price of a complete LaneFX package and, according to Volvo if the its alert mechanism - a small orange light on the inside of the A-pillar - becomes "too annoying" to the driver, the driver has a switch to turn it off! Unbelievable!

Better than some automakers "detectors"

LaneFX actually shows you what's lurking in your blind spot!

Key Strategies for Total Driver On-Road Awareness

Defensive Driving is the Number One Key to Safe Driving Habits

If you've been out on the roads, you know that not everyone drives well. Some people speed aggressively. Others wander into another lane because they aren't paying attention. Drivers may follow too closely, make sudden turns without signaling, or weave in and out of traffic.

Aggressive drivers are known road hazards, causing one third of all traffic crashes. But inattentive driving is becoming more of a problem as people "multi-task" by talking on the phone, eating, or even watching TV as they drive. We can't control the actions of other drivers. But learning defensive driving skills can help us avoid the dangers caused by other people's bad driving.

Skills That Put You in Control

Before you get behind the wheel of all that glass and steel, here are some tips to help you stay in control:

Stay focused. There are a lot of things to think about when driving: road conditions, your speed, observing traffic laws and signals, following directions, being aware of the cars around you, checking your mirrors - the list goes on. Staying focused on driving - and only driving - is key.

Distractions, like talking on the phone or eating, make a driver less able to see potential problems. It's not just teen drivers who are at fault: People who have been driving for a while can get overconfident in their driving knowledge and let their driving skills get sloppy. All drivers need to remind themselves to stay focused.

Stay alert. Being alert (not sleepy or under the influence) allows you to react quickly to potential problems - like when the driver in the car ahead slams on the brakes at the last minute. Obviously, alcohol or drugs (including prescription and over-the-counter drugs) affect a driver's reaction time and judgment. Driving while tired has the same effect and is one of the leading causes of accidents. So rest up before your road trip.

Watch out for the other guy. Part of staying in control is being aware of the drivers around you and what they may suddenly do so you're less likely to be caught off guard. For example, if a car speeds past you on the highway but there's not much space between the car and a slow-moving truck in the same lane, it's a pretty sure bet the driver will try to pull into your lane directly in front of you. Anticipating what another driver may do prepares you to react.

Seven Secrets to Total Driving Awareness

When you drive defensively, you're taking control of the situation and keeping your eyes open for aggressive or inattentive drivers who might cause an accident. Here are seven easy things you can do:

1. Think safety first. Avoiding aggressive and inattentive driving tendencies yourself will put you in a stronger position to deal with other people's bad driving. Leave plenty of space between you and the car in front. Always lock your doors and wear your seatbelt to protect you from being thrown from the car in a crash.
2. Be aware of your surroundings. Check your mirrors frequently and scan conditions far ahead of you. If a vehicle is showing signs of aggressive driving, slow down or pull over to avoid it. If the driver is driving so dangerously that you're worried, try to get off the road or highway by turning right or taking the next exit if it's safe to do so.
3. Assume the worst. Assume that drivers will run through red lights or stop signs and be prepared to react. While driving, imagine that other drivers (especially truck drivers) don't see you when you are making your way into their path. Also, keep an eye on pedestrians and pets along the road.
4. Stay cool, calm, and collected. It's best to avoid making eye contact with aggressive drivers. As hard as it can be, ignore any aggressive facial or hand gestures. And don't race aggressive drivers - you run the risk of inciting their road rage. Other drivers do stupid things. The best drivers don't get mad or try to get even.
5. Get the authorities involved. If you see an aggressive driver or trouble ahead, get to a safe place to pull over and call authorities or the police. Any information you can provide - a description of the vehicle, its license plate number, the direction it's going - will be helpful. Some areas allow you to use your cell phone to call the appropriate authorities with special numbers like #77. If an aggressive driver crashes or causes an accident, try to stop safely a good distance from the scene. Wait for the police to arrive so that you can tell them about the aggressive behavior you witnessed.
6. Don't drive if you are under the influence or very sleepy. Alcohol, illegal drugs, and some prescription medications affect a person's judgment, including the ability to make important braking and steering decisions on the road. That means you'll be less able to react quickly and drive defensively. Sleepy drivers can be just as bad as intoxicated drivers, so make frequent rest stops or let a friend drive if you're tired.
7. Don't take risks. When in doubt, don't pass. And keep a safe following distance. That way you can avoid a collision, stay in your lane, and not get rear-ended if the driver in front of you slams on the brakes.

If you're interested in taking a full defensive driving course, contact your state's Department of Motor Vehicles. All states keep a list of defensive driving courses that are approved by the state - even some that are online. They cost money, but some insurance companies give people who've taken the course a discount in insurance rates.

Happy (defensive) driving!

Don't Forget About Your Backup Blind Spots

Available ParkFX is the best park assist system to show you the parking boundaries and dangers around you when you're backing up

LaneFX proven better solution to the blind spot problem than stick-on convex blind spot mirrors